Property marketing question.

[soumitss]

Hello. Property marketing question. Our listings for unbuilt units get far less engagement than completed ones, presumably because there's nothing to look at beyond floor plans. Need imagery but budget is limited since these are mid-market apartments, not luxury. What's the sensible minimum that actually moves the needle without over-investing?

[hydrogenn]

Good day. Sensible minimum in my experience is one strong exterior, one main living space, and one kitchen - three images covering what buyers actually decide on. Beyond that returns diminish quickly at mid-market. Commissioning real estate renders as a small focused set keeps cost proportionate. Some studios run offers where ordering a few images includes extras, worth asking. What genuinely moves the needle is consistency across the listing rather than volume - three coherent images outperform eight mismatched ones. And ensure the room dimensions in renders match the floor plan, buyers cross-check and inconsistency destroys credibility instantly.